Choosing Your Brand’s Colours

Choosing the brand’s colours is a huge step! Understanding the effect of colour on consumer behaviours can help the brand become a success, whether you’ve chosen to break away from an organization or start your own venture through a game-changing new startup.

Why Are Colours Important? 

People claim that first impressions are everything. This is particularly true when it comes to your business, since the colour of your brand is likely to be the first thing potential consumers consider. Colours evoke emotions and thoughts, as well as convey information. Customers will shape an initial opinion about the product without even understanding what it is about. 

Let’s have a quick look at the big dogs. What colour do you think of when you hear the word ‘Coca-Cola’. It’s red, isn’t it! Cadbury is purple, Apple is white and the list goes on. Some of these came out literally by chance. According to Coca-Cola, the colour was introduced in the 1990’s. At the time, they used to paint all their barrels being transported red, for the simple reasons to be distinguished from the other barrels carrying alcohol. This is because at the time, alcohol was taxed while soft drinks were not. 

Choosing The Brand's Colours

So, What Is The First Step?

The first step is understanding colour. Have a look at the below! 

Danger, passion, and energy are all synonymous with the colour red. It is often regarded as the colour of love and passion.

Blue is dependable and trustworthy. It has a soothing effect and is often associated with cleanliness, trust, calm and masculine.

Orange, like its namesake, is vibrant and alive. It is also synonymous with being imaginative, adventurous, and cost-effective.

Black is a sophisticated and stylish colour. It can be formal and luxurious, but it can also be sad.

Pink is a feminine colour that is sentimental and romantic. Different colours, such as hot pink, may be youthful and daring.

Black is a sophisticated and stylish colour. It can be formal and luxurious, but it can also be sad.

Green is a natural colour that is often used to highlight sustainability. However, it may also be synonymous with prestige and money.

White is the colour of innocence. It conveys innocence and purity, also with a minimalistic feel.

Purple represents royalty and majesty. It can be spiritual and enigmatic.

Brown is a straightforward and truthful colour that is often used to describe organic and wholesome goods.

Multicolour may be either unified or open to something. It’s excellent at conveying the spirit of diversity.

The Next Step Is Identifying Your Business

First and foremost, determine what your brand stands for, since having a good idea of what your brand’s priorities are and how you want your target market to feel will aid in determining the right colours to use for your brand.

Let’s ask ourselves some questions: 

What are your brand’s traits? Is it fun, serious, luxurious, appetizing…

How do you intend to make your customers feel? Would it be happy, intelligent…

Discovering your main goals can play a very important role in determining exactly where you stand. 

Choosing The Brand's Colours

Don’t Forget To Spy A Bit On Your Competitors!

It surely won’t do any harm! Have a peak at what colours your competitors are using. There will surely be a visible pattern. 

Make your product stand out, let people recognize that this is no ordinary like the others on the shelf or on the internet. Determine ways how you can separate yourself from the rest, and choose colours that are relatable but easily spotted as unique. 

The Different Types Of Colour

Let’s face it, choosing the primary colours is the easy part. Now, you’ve got to work a bit on the shades. Going for standard blue is a bit too… standard. Canva is a very easy tool that can help. You can also create your brand’s palette, as you’ll need more than one simple colour to make out your brand. 

Finally, Where Should You Showcase Your Brand Colours?

Where? EVERYWHERE! Your goal is that whoever sees these colours instantly associate them with your brand or business. Here is a short list of places you should immediately start implementing the new palette: 

  • Website 
  • Logo
  • Email Headers & Footers
  • Facebook, Instagram and other social media platforms
  • Uniforms
  • Advertising
  • Office, store etc.
  • Events
  • Billboards
  • Flyers
  • Business Cards
Choosing The Brand's Colours

Are you still confused! Don’t worry, that’s normal! Get in touch with us before you make the ultimate decision. We have a team of dedicated designers (and a business coach by trade) that will all be pumped to help and share their expertise!

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